IEEE - Institute of Electrical and Electronics Engineers, Inc. - A performance comparison between classification techniques with CRM application

2015 SAI Intelligent Systems Conference (IntelliSys)

Author(s): Dalia Ahmed Refaat Mohamed ; Mohammed Mahmoud Sakre
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: London, UK
Conference Date: 10 November 2015
Page(s): 112 - 119
ISBN (Electronic): 978-1-4673-7606-8
ISBN (USB): 978-1-4673-7605-1
DOI: 10.1109/IntelliSys.2015.7361133
Regular:

Complaints Management (CM) is one of the important elements in Customer Relationship Management (CRM) system of any organization which helps in customer retention for the longest possible period... View More

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