IEEE - Institute of Electrical and Electronics Engineers, Inc. - Exploring the process of doing data science via an ethnographic study of a media advertising company

2015 IEEE International Conference on Big Data (Big Data)

Author(s): Jeffrey S. Saltz ; Ivan Shamshurin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2015
Conference Location: Santa Clara, CA, USA
Conference Date: 29 October 2015
Page(s): 2,098 - 2,105
ISBN (Electronic): 978-1-4799-9926-2
ISBN (USB): 978-1-4799-9925-5
DOI: 10.1109/BigData.2015.7363992
Regular:

This paper presents the results of an ethnographic study focused on how data science projects were conducted within a global media advertising company. Observations, via embedding a researcher... View More

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