IEEE - Institute of Electrical and Electronics Engineers, Inc. - Exploring the process of doing data science via an ethnographic study of a media advertising company
2015 IEEE International Conference on Big Data (Big Data)
Author(s): | Jeffrey S. Saltz ; Ivan Shamshurin |
Publisher: | IEEE - Institute of Electrical and Electronics Engineers, Inc. |
Publication Date: | 1 October 2015 |
Conference Location: | Santa Clara, CA, USA |
Conference Date: | 29 October 2015 |
Page(s): | 2,098 - 2,105 |
ISBN (Electronic): | 978-1-4799-9926-2 |
ISBN (USB): | 978-1-4799-9925-5 |
DOI: | 10.1109/BigData.2015.7363992 |
Regular:
This paper presents the results of an ethnographic study focused on how data science projects were conducted within a global media advertising company. Observations, via embedding a researcher... View More