IEEE - Institute of Electrical and Electronics Engineers, Inc. - Modeling social influences from call records and mobile web browsing histories

2015 IEEE International Conference on Big Data (Big Data)

Author(s): Jhao-Yin Li ; Mi-Yen Yeh ; Ming-Syan Chen ; Jihg-Hong Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2015
Conference Location: Santa Clara, CA, USA
Conference Date: 29 October 2015
Page(s): 1,357 - 1,361
ISBN (Electronic): 978-1-4799-9926-2
ISBN (USB): 978-1-4799-9925-5
DOI: 10.1109/BigData.2015.7363895
Regular:

Nowadays, companies are usually strongly interested in discovering the latent social influences among their customers since the information is highly valuable to their marketing strategies. In... View More

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