IEEE - Institute of Electrical and Electronics Engineers, Inc. - Modeling social influences from call records and mobile web browsing histories
2015 IEEE International Conference on Big Data (Big Data)
Author(s): | Jhao-Yin Li ; Mi-Yen Yeh ; Ming-Syan Chen ; Jihg-Hong Lin |
Publisher: | IEEE - Institute of Electrical and Electronics Engineers, Inc. |
Publication Date: | 1 October 2015 |
Conference Location: | Santa Clara, CA, USA |
Conference Date: | 29 October 2015 |
Page(s): | 1,357 - 1,361 |
ISBN (Electronic): | 978-1-4799-9926-2 |
ISBN (USB): | 978-1-4799-9925-5 |
DOI: | 10.1109/BigData.2015.7363895 |
Regular:
Nowadays, companies are usually strongly interested in discovering the latent social influences among their customers since the information is highly valuable to their marketing strategies. In... View More