IEEE - Institute of Electrical and Electronics Engineers, Inc. - Revenue maximization for telecommunications company with social viral marketing

2015 IEEE International Conference on Big Data (Big Data)

Author(s): Hong-Han Shuai ; Chih-Ya Shen ; Hsiang-Chun Hsu ; De-Nian Yang ; Chung-Kuang Chou ; Jihg-Hong Lin ; Ming-Syan Chen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2015
Conference Location: Santa Clara, CA, USA
Conference Date: 29 October 2015
Page(s): 1,306 - 1,310
ISBN (Electronic): 978-1-4799-9926-2
ISBN (USB): 978-1-4799-9925-5
DOI: 10.1109/BigData.2015.7363886
Regular:

Viral marketing, a marketing strategy that leverages the influence power in intimate relationship, has become more prevalent due to the popularity of online social networking services in recent... View More

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