IEEE - Institute of Electrical and Electronics Engineers, Inc. - Controlled experiments for decision-making in e-Commerce search

2015 IEEE International Conference on Big Data (Big Data)

Author(s): Anjan Goswami ; Wei Han ; Zhenrui Wang ; Angela Jiang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2015
Conference Location: Santa Clara, CA, USA
Conference Date: 29 October 2015
Page(s): 1,094 - 1,102
ISBN (Electronic): 978-1-4799-9926-2
ISBN (USB): 978-1-4799-9925-5
DOI: 10.1109/BigData.2015.7363863
Regular:

With the explosion of big data, companies both small and large are increasingly motivated to make data-driven decisions. For web-based companies in particular online controlled experiments or A/B... View More

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