IEEE - Institute of Electrical and Electronics Engineers, Inc. - Competitive intelligence experiences in companies: Case studies on creative opportunities

2015 6th International Conference on Information Systems and Economic Intelligence (SIIE)

Author(s): B. Achchab ; I. Ahdil
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 February 2015
Conference Location: Hammamet, Tunisia
Conference Date: 12 February 2015
Page(s): 158 - 164
ISBN (Electronic): 978-1-4799-8934-8
ISBN (DVD): 978-1-4799-8935-5
DOI: 10.1109/ISEI.2015.7358739
Regular:

The globalization of trade, the accelerated pace of innovation and the increasing segmentation and market transformation represent so many aspirations threats than opportunities for businesses.... View More

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