IEEE - Institute of Electrical and Electronics Engineers, Inc. - Unsolicited Short Message Service marketing: A preliminary investigation into individual acceptance, perceptions of content, and privacy concerns

2015 Information Security for South Africa (ISSA)

Author(s): McDonald van der Merwe ; Wynand Jc van Staden
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2015
Conference Location: Johannesburg, South Africa
Conference Date: 12 August 2015
Page(s): 1 - 7
ISBN (CD): 978-1-4799-7754-3
ISBN (Electronic): 978-1-4799-7755-0
DOI: 10.1109/ISSA.2015.7335072
Regular:

In an attempt to reach potential clients, many companies make use of targeted and sometimes unsolicited Short Message Service (SMS) marketing campaigns. With global perception of privacy... View More

Advertisement