IEEE - Institute of Electrical and Electronics Engineers, Inc. - Measuring brand health

2015 4th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions)

Author(s): P. K. Kapur ; Aditya Gupta ; Nitin Sachdeva
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2015
Conference Location: Noida, India
Conference Date: 2 September 2015
Page(s): 1 - 6
ISBN (CD): 978-1-4673-7230-5
ISBN (Electronic): 978-1-4673-7231-2
DOI: 10.1109/ICRITO.2015.7359353
Regular:

Most of the companies today are unable to identify how brand health is connected with future revenue expected from customers. Their sole focus for building brand is through continuous advertising,... View More

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