IEEE - Institute of Electrical and Electronics Engineers, Inc. - Social Set Analysis of Corporate Social Media Crises on Facebook

2015 IEEE 19th International Enterprise Distributed Object Computing Conference (EDOC)

Author(s): Raghava Rao Mukkamala ; Jannie Iskou Sorensen ; Abid Hussain ; Ravi Vatrapu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2015
Conference Location: Adelaide, SA, Australia
Conference Date: 21 September 2015
Page(s): 112 - 121
ISBN (Electronic): 978-1-4673-9203-7
ISBN (USB): 978-1-4673-9202-0
ISSN (Paper): 1541-7719
DOI: 10.1109/EDOC.2015.25
Regular:

Social media crises pose significant challenges for organizations in terms of their rapid propagation and deterioration of brand parameters and can have sustained negative business impacts. This... View More

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