IEEE - Institute of Electrical and Electronics Engineers, Inc. - Grey relational analysis between social media engagement and users' decisions

2015 IEEE International Conference on Grey Systems and Intelligent Services (GSIS)

Author(s): Camelia Delcea ; Emil Scarlat
Sponsor(s): IEEE
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2015
Conference Location: Leicester, UK
Conference Date: 18 August 2015
Page(s): 134 - 138
ISBN (CD): 978-1-4799-8373-5
ISBN (Electronic): 978-1-4799-8375-9
ISBN (Paper): 978-1-4799-8374-2
DOI: 10.1109/GSIS.2015.7301843
Regular:

With the rapid development of social media and social strategies, firms have defined and applied an action plan in order to offer and to lure their customers. In this context, the internet has... View More

Advertisement