IEEE - Institute of Electrical and Electronics Engineers, Inc. - How to Enhance Market Value? A Balanced Scorecard Perspective

2015 9th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS)

Author(s): Ying-Li Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Blumenau, Brazil
Conference Date: 8 July 2015
Page(s): 480 - 484
ISBN (CD): 978-1-4799-8872-3
ISBN (Electronic): 978-1-4799-8873-0
DOI: 10.1109/IMIS.2015.78
Regular:

Creating market value is an important issue for companies. This study integrates financial and non-financial perspectives based on the framework of the Balanced Scorecard to explore the value... View More

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