IEEE - Institute of Electrical and Electronics Engineers, Inc. - Term of Contract and Portfolio Aware Churn Modeling in Telecommunication Campaigns

2015 IEEE 17th Conference on Business Informatics (CBI)

Author(s): Katerina Shapoval ; Thomas Setzer
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Lisbon, Portugal
Conference Date: 13 July 2015
Volume: 1
Page(s): 26 - 32
ISBN (Electronic): 978-1-4673-7340-1
DOI: 10.1109/CBI.2015.23
Regular:

Preventing customer churn is an important task in customer relationship management (CRM), in which the identification of customers with an intention to terminate one or more contracts plays a... View More

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