IEEE - Institute of Electrical and Electronics Engineers, Inc. - Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- Y of India

2015 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

Author(s): Uditi Rawat ; Rajiv Prasad
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2015
Conference Location: Kochi, India
Conference Date: 10 August 2015
Page(s): 1,839 - 1,842
ISBN (Electronic): 978-1-4799-8792-4
ISBN (USB): 978-1-4799-8791-7
ISBN (Paper): 978-1-4799-8790-0
DOI: 10.1109/ICACCI.2015.7275885
Regular:

The world of marketing has been revolutionized in recent times. So many new methods of marketing are being experimented with. Marketing is imperative for any business and the world today focuses... View More

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