Portland International Conference on Management of - How the diffusion of smart phones will change public opinion surveys in Taiwan: The feasibility of using blended samples of landline and cell-phone numbers for telephone surveys

2015 Portland International Conference on Management of Engineering and Technology (PICMET)

Author(s): Mavis Tsai
Sponsor(s): Panasonic Syst. Commun. Co. of N. Am.
Publisher: Portland International Conference on Management of
Publication Date: 1 August 2015
Conference Location: Portland, OR, USA
Conference Date: 2 August 2015
Page(s): 2,409 - 2,416
ISBN (Electronic): 978-1-8908-4331-1
ISBN (USB): 978-1-8908-4332-8
DOI: 10.1109/PICMET.2015.7273255
Regular:

Since the 1980s, the telephone survey has become a primary form for gathering public opinion or market information. Polling can help understand the general population's opinions, consumers'... View More

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