Portland International Conference on Management of - Strategic Marketing and Innovation Performance of Indian MSMEs

2015 Portland International Conference on Management of Engineering and Technology (PICMET)

Author(s): R. Srinvasan ; C. P. Lohith ; Rajeshwar S. Kadadevaramth ; S. Shrisha
Sponsor(s): Panasonic Syst. Commun. Co. of N. Am.
Publisher: Portland International Conference on Management of
Publication Date: 1 August 2015
Conference Location: Portland, OR, USA
Conference Date: 2 August 2015
Page(s): 127 - 133
ISBN (Electronic): 978-1-8908-4331-1
ISBN (USB): 978-1-8908-4332-8
DOI: 10.1109/PICMET.2015.7273230
Regular:

Micro Small and Medium Enterprises (MSMEs) is an integral part of the Indian industrial sector. The distinctive features of MSMEs are less capital investment and high labour absorption which has... View More

Advertisement