Portland International Conference on Management of - Integration and dispersion of innovation and marketing capabilities: Case studies of Japanese global firms in Korea

2015 Portland International Conference on Management of Engineering and Technology (PICMET)

Author(s): YoungWon Park ; Paul Hong
Sponsor(s): Panasonic Syst. Commun. Co. of N. Am.
Publisher: Portland International Conference on Management of
Publication Date: 1 August 2015
Conference Location: Portland, OR, USA
Conference Date: 2 August 2015
Page(s): 856 - 861
ISBN (Electronic): 978-1-8908-4331-1
ISBN (USB): 978-1-8908-4332-8
DOI: 10.1109/PICMET.2015.7273219
Regular:

This paper presents a dynamic model that shows the evolving patterns of relationships between mother companies and their foreign subsidiaries. Specifically, this paper shows four different types... View More

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