IEEE - Institute of Electrical and Electronics Engineers, Inc. - Forecasting model for bidding behavior of advertisers based on HMM

2015 International Joint Conference on Neural Networks (IJCNN)

Author(s): Lili Long ; Hongbin Dong ; Yue Pan ; Li Huangfu ; Naikang Gou ; Xingmei Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Killarney, Ireland
Conference Date: 12 July 2015
Page(s): 1 - 7
ISBN (Electronic): 978-1-4799-1960-4
ISBN (DVD): 978-1-4799-1959-8
ISSN (Electronic): 2161-4407
DOI: 10.1109/IJCNN.2015.7280374
Regular:

In order to precisely study the advertisers' bidding behavior, in this paper, we proposed a HMM(Hidden Markov Model) forecasting model using the historical auction data of advertisers, and... View More

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