IEEE - Institute of Electrical and Electronics Engineers, Inc. - Increase the value of an internal communication team by embedding communication planning into a business unit's strategic planning process

2015 IEEE International Professional Communication Conference (ProComm)

Author(s): Shannon M. Strahan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Limerick, Ireland
Conference Date: 12 July 2015
Page(s): 1 - 8
ISBN (CD): 978-1-4799-3374-7
ISBN (Electronic): 978-1-4799-3375-4
DOI: 10.1109/IPCC.2015.7235847
Regular:

An opportunity exists for today's internal communication teams to move to the next level of strategic alignment with their internal clients. One way to accomplish this is to take the more... View More

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