IEEE - Institute of Electrical and Electronics Engineers, Inc. - Gaining trust: The construction of corporate ethos in Alibaba's U.S. IPO

2015 IEEE International Professional Communication Conference (ProComm)

Author(s): Shuwen Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Limerick, Ireland
Conference Date: 12 July 2015
Page(s): 1 - 6
ISBN (CD): 978-1-4799-3374-7
ISBN (Electronic): 978-1-4799-3375-4
DOI: 10.1109/IPCC.2015.7235841
Regular:

This work-in-progress paper reports from a case study project on the construction of corporate ethos in the Initial Public Offering (IPO) of the Chinese ecommerce company, Alibaba, in 2014. In the... View More

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