IEEE - Institute of Electrical and Electronics Engineers, Inc. - Misuse, play, and disuse: Technical and professional communication's role in understanding and supporting website owners' engagement with Google Analytics

2015 IEEE International Professional Communication Conference (ProComm)

Author(s): Emily January Petersen ; Breeanne Matheson Martin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Limerick, Ireland
Conference Date: 12 July 2015
Page(s): 1 - 5
ISBN (CD): 978-1-4799-3374-7
ISBN (Electronic): 978-1-4799-3375-4
DOI: 10.1109/IPCC.2015.7235786
Regular:

Site owners using Google Analytics have the capacity to keep track of views over time, follow site visitors' movements in real time, pinpoint where site visitors leave, view demographics and maps,... View More

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