Iberian Association of Systems and Information Technology (AISTI) - The innovation of mediaset in response of the crisis

2015 10th Iberian Conference on Information Systems and Technologies (CISTI)

Author(s): Diana Lago Vazquez ; Ana Isabel Rodriguez Vazquez
Publisher: Iberian Association of Systems and Information Technology (AISTI)
Publication Date: 1 June 2015
Conference Location: Aveiro, Portugal
Conference Date: 17 June 2015
Page(s): 1 - 6
ISBN (Electronic): 978-9-8998-4345-5
DOI: 10.1109/CISTI.2015.7170574
Regular:

The fall of advertising investment in recent years has alerted the major media groups of communication in Europe. Its until now main source of revenue began to weaken, showing a necessary change... View More

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