Iberian Association of Systems and Information Technology (AISTI) - Business marketing on social networks: Study of the perspective of Portuguese users

2015 10th Iberian Conference on Information Systems and Technologies (CISTI)

Author(s): Carla S. T. Almeida ; Braulio Alturas
Publisher: Iberian Association of Systems and Information Technology (AISTI)
Publication Date: 1 June 2015
Conference Location: Aveiro, Portugal
Conference Date: 17 June 2015
Page(s): 1 - 7
ISBN (Electronic): 978-9-8998-4345-5
DOI: 10.1109/CISTI.2015.7170396
Regular:

In the last years, many events produce changes in society, changes which affect the IT consumer / user's behavior and the dissemination strategy of companies. Social networks have been winning... View More

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