IEEE - Institute of Electrical and Electronics Engineers, Inc. - PERSO-Retailer: Toward a Web Content Management System Based on a Personalized Marketing Recommender System for Retailers

2015 International Conference on Cloud Computing (ICCC)

Author(s): Nesrine Zemirli ; Shrooq Ali Alsenan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2015
Conference Location: Riyadh, Saudi Arabia
Conference Date: 26 April 2015
Page(s): 1 - 3
ISBN (Electronic): 978-1-4673-6618-2
ISBN (Paper): 978-1-4673-6617-5
DOI: 10.1109/CLOUDCOMP.2015.7149650
Regular:

The growing incidence of web 2.0 challenges the traditional offline retailers to create a new method of shopping and new usage of consuming goods and services through a virtual shopping space over... View More

Advertisement