IEEE - Institute of Electrical and Electronics Engineers, Inc. - The exploration and study of marketing management strategy in electricity enterprise

2008 China International Conference on Electricity Distribution (CICED 2008)

Author(s): Yumei Yang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Guangzhou, China
Conference Date: 10 December 2008
Page(s): 1 - 9
ISBN (CD): 978-1-4244-3372-8
ISBN (Paper): 978-1-4244-3373-5
DOI: 10.1109/CICED.2008.5211734
Regular:

Starting from the guideline of marketing management in electricity enterprises, this paper describes comprehensively how to expand electricity market in the strategy aspect and the necessity to... View More

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