IEEE - Institute of Electrical and Electronics Engineers, Inc. - Developing and Validating a Multidimensional Scale for Nonprofit Market Orientation

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Liming Deng ; Yangcheng Hu
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 1
Page(s): 436 - 440
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.184
Regular:

This paper intends to develop a scale for market orientation of nonprofit organizations (NPOs). Scale items are generated by field interviews and pilot test. Statistical software packages like... View More

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