IEEE - Institute of Electrical and Electronics Engineers, Inc. - Using Data Mining to Accelerate Cross-Selling

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Hewen Tang ; Zengfang Yang ; Pingzhen Zhang ; Honglin Yan
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 1
Page(s): 283 - 286
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.186
Regular:

Data mining is often used to discover hidden knowledge of large datasets, which is widely used in bussiness. Cross-selling is very important in marketing and which is the practice of suggesting... View More

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