IEEE - Institute of Electrical and Electronics Engineers, Inc. - Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Chen Xin
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 1
Page(s): 218 - 221
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.225
Regular:

This paper is to analyze the detail mobile phone serious game market information, in order to identify the business opportunities for SME game developers in China and figure out the main barriers... View More

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