IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Mode Change of Chinese Mobile Marketing

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Shao Kang
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 1
Page(s): 199 - 202
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.173
Regular:

This article critically reviews development process in Chinese marketing, and evaluates the characteristics in each marketing stage, argues that every marketing ways increasingly rely on the... View More

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