IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on the Dual Optimization of Service Marketing and Customer Churn Management

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Wang Qiwan ; Zhou Min
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 2
Page(s): 324 - 328
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.49
Regular:

In course of service marketing management, the decision-maker has to face various resource allocation problems concerning managerial elements. He/she should do his/her utmost to optimize the... View More

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