IEEE - Institute of Electrical and Electronics Engineers, Inc. - Strengthening Consumers Loyalty to a Retail Web Site: An Attachment Theory Perspective

2008 International Seminar on Business and Information Management (ISBIM 2008)

Author(s): Jiang Yan ; Dong Da-hai
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 19 December 2008
Volume: 2
Page(s): 71 - 74
ISBN (Paper): 978-0-7695-3560-9
DOI: 10.1109/ISBIM.2008.117
Regular:

According to psychoanalyst John Bowlby, an attachment is an emotion-laden target-specific bond between a person and a specific object. The adoption of attachment construct in marketing literature... View More

Advertisement