IEEE - Institute of Electrical and Electronics Engineers, Inc. - Brand Virtual Management

2008 International Conference on Multimedia and Information Technology (MMIT 2008)

Author(s): Lu Xiaoyong ; Xue Huizhen
Sponsor(s): Int. Sci. Eng. Center, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Three Gorges, China
Conference Date: 30 December 2008
Page(s): 642 - 645
ISBN (Paper): 978-0-7695-3556-2
DOI: 10.1109/MMIT.2008.16
Regular:

In this multimedia, multi-channel, multi-sensory digital age, the emergence and popularization of Internet has created the condition for the brands' entering from the real world to the virtual... View More

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