IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Theoretical Framework of Brand Image and Service Quality on Third-Party Logistics Service

2008 International Seminar on Future Biomedical Information Engineering (FBIE 2008)

Author(s): Xiaoyu Wang ; Zhenquan Sha ; K.K. Kwong ; J.W.K. Leung
Sponsor(s): Eng. Technol. Press, Hong Kong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, Hubei, China
Conference Date: 18 December 2008
Page(s): 45 - 47
ISBN (Paper): 978-0-7695-3561-6
DOI: 10.1109/FBIE.2008.43
Regular:

Since its origins in the 1980s, third-party logistics is maturing as an option to help increase supply chain effectiveness. The trend of using third-party logistics services becomes prominent... View More

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