IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Empirical Research on the Forming of Students' Loyalty to University Brand from the Brand Community Point of View

2008 International Workshop on Education Technology and Training & 2008 International Workshop on Geoscience and Remote Sensing

Author(s): Yong Liu ; ShengHua Jia
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Shanghai, China
Conference Date: 21 December 2008
Volume: 1
Page(s): 46 - 49
ISBN (Paper): 978-0-7695-3563-0
DOI: 10.1109/ETTandGRS.2008.75
Regular:

This paper analyzed the forming of studentspsila loyalty to university brand from the view of brand community. The conclusions of this paper included: First, fun experiences impulse the... View More

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