IEEE - Institute of Electrical and Electronics Engineers, Inc. - Relationship between Information Presentation of E-Commence Website and Consumer's Online Purchasing Decision

2008 International Symposium on Knowledge Acquisition and Modeling (KAM)

Author(s): Yanli Guo ; Jianbin Chen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Wuhan, China
Conference Date: 21 December 2008
Page(s): 59 - 63
ISBN (Paper): 978-0-7695-3488-6
DOI: 10.1109/KAM.2008.51
Regular:

Why you always buy something on a website, not on another. Whether does information presentation impact your decision? How to impact? At present, many attentions have been paid to it. In this... View More

Advertisement