IEEE - Institute of Electrical and Electronics Engineers, Inc. - Crisis response: The Message Strategies and Media Coverage Model

2008 IEEE International Conference on Industrial Engineering and Engineering Management

Author(s): Jianxin Shi ; Minglu Yu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2008
Conference Location: Singapore, Singapore
Conference Date: 8 December 2008
Page(s): 585 - 589
ISBN (CD): 978-1-4244-2630-0
ISBN (Paper): 978-1-4244-2629-4
DOI: 10.1109/IEEM.2008.4737936
Regular:

This paper adopted crisis life-cycle model and media coverage, based on different message strategies, set up a new model named message strategies and media coverage model (MSMC model), to... View More

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