IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Novel Approach to Discovering Patterns of Global Customer Retention

2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises, AMIGE

Author(s): Jie Lin ; Xu Xu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Tianjin, China
Conference Date: 28 September 2008
Page(s): 1 - 3
ISBN (CD): 978-1-4244-2972-1
ISBN (Paper): 978-1-4244-3694-1
DOI: 10.1109/AMIGE.2008.ECP.70
Regular:

Practicing customer relationship management (CRM) on a global scale demands the ability to explore the pattern of customer retention. Despite the importance of customer retention in customer... View More

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