IEEE - Institute of Electrical and Electronics Engineers, Inc. - Human Computer Interaction Approach in Customer Relationship Management Based on Supplier Perspective

2008 International Symposium on Communications and Information Technologies (ISCIT)

Author(s): M.K.M. Nor ; M.H.N.M. Nasir ; N.H. Hassan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Lao, China
Conference Date: 21 October 2008
Page(s): 563 - 568
ISBN (CD): 978-1-4244-2336-1
ISBN (Paper): 978-1-4244-2335-4
DOI: 10.1109/ISCIT.2008.4700255
Regular:

Customer relationship management or in short, CRM helps companies understand, as well as anticipate, the needs of current and potential customers. However, through findings and studies, it is... View More

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