IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on Customer Relationship Management Application System of Manufacturing Enterprises

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Ying Gao ; Cuifen Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2794
Regular:

Owing to more and more competitive market, customer becomes one of the most important resources for enterprises, which results in the development of Customer Relationship Management (CRM).... View More

Advertisement