IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Effect of IT-Service Capability, Marketing Service Capability, and HR-Service Capability on e-CRM Performance

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Ching Huai Peng ; Chien-Huang Lin ; Pei-Chun Liao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2233
Regular:

It is strong necessary for this study to extent the literature contributions for the effect of resource-based theory on e-CRM study. Based on the theory perspective, the purpose of this study is... View More

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