IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Analysis of Online Shopping Intention of Chinese Consumers and its Influencing Factors

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Yin-Shijiu ; Wu-Linhai
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2182
Regular:

This paper utilizes 587 sample data collected from three cities-Shanghai, Nanjing and Wuxi, adopts the theory of planned behavior(TPB) to study consumers' online shopping behaviors and builds the... View More

Advertisement