IEEE - Institute of Electrical and Electronics Engineers, Inc. - Sources of Brand Value: Developing a Model of Brand-Stakeholder Relationship

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Zhang Yi ; Zhang Rui ; Liu Jinping ; Liu Wenyao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2083
Regular:

This paper analyses the traits of brand relationship models from the "one to one" interaction of brand-stakeholder, the interaction between employee and stakeholders, the interpersonal... View More

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