IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on Customer Loyalty Based on Winning Back Lost Customers

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Xiao-Fei Tang ; Yong Luo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 5
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2009
Regular:

Our purpose of this study is to examine the relationship among price promotion, calculated commitment and customer loyalty. The fieldwork was conducted in the hotel industry, in Sichuan, Yunnan... View More

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