IEEE - Institute of Electrical and Electronics Engineers, Inc. - Frame Analysis of Customer Relationship Management in Commercial Bank Based on CAS

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Guoling Lao ; Shasha Han
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.2008
Regular:

CRM of commercial bank has been a focus of our society, it is necessary for bank to improve the customer service in order to keep the profile for the long-run. CRM can be realized by financial... View More

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