IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Participation in the Service Industry: A Theoretical Discussion and its Application

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Fang Gao ; Quanhong Liu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 5
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.1983
Regular:

The inseparability of production and consumption means customer should participate in the delivery process when service is performed. Customer participation not only influences the productive... View More

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