IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on the Segmentation Method of the Air Freight Customers Based on Business Intelligence

2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM)

Author(s): Zhong Wu ; Cheng Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Dalian, China
Conference Date: 12 October 2008
Page(s): 1 - 4
ISBN (CD): 978-1-4244-2108-4
ISBN (Paper): 978-1-4244-2107-7
DOI: 10.1109/WiCom.2008.1185
Regular:

On condition of limited resources, businesses should put resources on those lucrative customers. So it is necessary to carry out customer segmentation, especially for the air freight industry... View More

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