IEEE - Institute of Electrical and Electronics Engineers, Inc. - Dynamic impacts of online reviews and other information sources on sales in panel data environment: Evidence from movie industry

2008 International Conference on Management Science and Engineering (ICMSE)

Author(s): Hao Yuan-yuan ; Li Yi-jun ; Ye Qiang ; Zou Peng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Long Beach, CA, USA
Conference Date: 10 September 2008
Page(s): 493 - 500
ISBN (CD): 978-1-4244-2388-0
ISBN (Paper): 978-1-4244-2387-3
DOI: 10.1109/ICMSE.2008.4668961
Regular:

In recent years, with the significantly increasing impact of online reviews (a form of word-of-mouth) on consumer purchase decision, clarifying how this kind of information source influences... View More

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