IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer relationship surpasses service quality as an important determinant of behavioral intentions-evidences from medical cosmetology customers in Taipei

2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Author(s): Pi-Chuan Sun
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Beijing, China
Conference Date: 12 October 2008
Volume: 1
Page(s): 896 - 901
ISBN (CD): 978-1-4244-2013-1
ISBN (Paper): 978-1-4244-2012-4
DOI: 10.1109/SOLI.2008.4686526
Regular:

Arguing that management principles and solutions can apply to a public service, this study focuses on service quality and customer relationship to facilitate customer loyalty in the health care... View More

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