IEEE - Institute of Electrical and Electronics Engineers, Inc. - The empirical analysis of sensation in customer lifetime value

2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Author(s): Lei Zhou ; Ying Sun ; Bin Yang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Beijing, China
Conference Date: 12 October 2008
Volume: 1
Page(s): 35 - 38
ISBN (CD): 978-1-4244-2013-1
ISBN (Paper): 978-1-4244-2012-4
DOI: 10.1109/SOLI.2008.4686357
Regular:

One of the core competitive ability of company is regarding the customer management as the center issue. The view that long-term and stable customer is an important invisible asset of company has... View More

Advertisement