IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer segmentation analysis based on SOM clustering

2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Author(s): Ying Li ; Feng Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Beijing, China
Conference Date: 12 October 2008
Volume: 1
Page(s): 15 - 19
ISBN (CD): 978-1-4244-2013-1
ISBN (Paper): 978-1-4244-2012-4
DOI: 10.1109/SOLI.2008.4686353
Regular:

From the angle of customer value and customer behavior, this paper utilizes data mining methods to segment the clients in security industry. Clustering algorithm is a kind of customer segmentation... View More

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