IEEE - Institute of Electrical and Electronics Engineers, Inc. - New service development for interactive experience

2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Author(s): Kan Jiang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Beijing, China
Conference Date: 12 October 2008
Volume: 1
Page(s): 10 - 14
ISBN (CD): 978-1-4244-2013-1
ISBN (Paper): 978-1-4244-2012-4
DOI: 10.1109/SOLI.2008.4686352
Regular:

New service development (NSD) has emerged as an important research topic in service innovation and service marketing. NSD for experience enables customers get positive, unique and memorable... View More

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